LOUISVILLE, Ky., Aug. 29, 2025 /PRNewswire/ -- Cornbread Hemp, a national leader in the hemp industry, is proud to announce the first-ever THC beverage sponsorship in Division I college athletics, with the University of Louisville. This landmark collaboration marks a cultural shift that brings THC beverages out of the margins and into the mainstream of American sports culture.

For generations, Louisville has been a global capital of adult beverages, from its bourbon heritage to its thriving craft beer scene. Now, Louisville is leading once again. The city known as the bourbon gateway to the world is now also at the forefront of cannabis beverages, thanks to Cornbread Hemp's leadership in the category.

" This partnership isn't just a logo on a banner," said Eric Zipperle, CEO and co-founder of Cornbread Hemp. "This is the beginning of a relationship that reflects Louisville's spirit of innovation and hospitality."

About Cornbread Hemp

Cornbread Hemp is family owned and operated by cousins Eric Zipperle and Jim Higdon. Founded in 2019 and headquartered in Louisville, Cornbread Hemp is the maker of award-winning THC drinks ; USDA certified organic CBD gummies, oils, and lotions; and America's only USDA certified organic THC gummies.

Cornbread Hemp's full spectrum hemp products are federally legal and rooted in Kentucky's 250-year hemp farming heritage, and their award-winning THC seltzers represent the next chapter in America's adult beverage culture.

The success of their products has catapulted Cornbread Hemp into the forefront of American businesses, as it was named Kentucky ' s fastest growing business by the Inc. 5000 in 2024 and has been included in Louisville Business First's Fast 50 list for three years running.

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SOURCE Cornbread Hemp