NEW YORK, Sept. 5, 2025 /PRNewswire/ -- By 2030, one in five Americans will be 65 years or older, underscoring one of the most profound demographic shifts in U.S. history. As the aging population grows, so too does the need to reimagine how we can support older adults in living healthier, more connected, and purpose-driven lives.

That's why Mediaplanet is proud to announce the launch of the Empowering Older Americans campaign, a nationwide initiative spotlighting the tools, policies, and community support older adults need to thrive. From caregiving resources to immunization access, the campaign explores how we can collectively build a future where longevity is matched with dignity and quality of life.

Actor Samuel L. Jackson brings a deeply personal perspective to this campaign. Having witnessed Alzheimer's disease impact his mother, grandfather, aunts, and uncles, Jackson now uses his platform to advocate for families and caregivers. "Be patient and empathetic with your loved one, and show them as much love and comfort as you can," he said, urging others to approach caregiving with the same compassion their loved ones once gave them.

The print component of "Empowering Older Americans" is distributed in today's edition of USA Today. Copies of the print insert will be available at select National League for Nursing, National Rural Health Association and Gerontological Advanced Practice Nurses Association events. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/senior-health.

This campaign also features contributions from leading healthy aging advocates and organizations including Samuel L. Jackson, National League for Nursing, National Rural Health Association, Gerontological Advanced Practice Nurses Association (GAPNA), Milken Institute, American Public Health Association,Rural Nurse Organization and features paid content from GSK.

Company Contact

Shannon Ruggiero

Shannon.Ruggiero@mediaplanet.com

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SOURCE Mediaplanet