New York, NY, Sept. 04, 2026 (GLOBE NEWSWIRE) -- Pemi, a new women's wellness brand built specifically for perimenopause, today announced its official launch with a collection of oral dissolving supplements designed around some of the most common concerns women experience during the perimenopausal transition, including changes in mood, mental clarity, and sleep. The direct-to-consumer brand is now shipping across the United States.
Pemi makes oral dissolving strips designed to support women navigating perimenopause.
Perimenopause can begin years before menopause and bring changes in mood, focus, sleep, and energy that are frequently attributed to stress, aging, work, motherhood, or simply having too much going on. Yet much of the existing supplement category has historically centered on menopause itself, often focusing heavily on hot flashes and other later-stage symptoms.
Pemi was created specifically for the years leading up to menopause, when many women begin noticing that they do not quite feel like themselves but may not yet recognize perimenopause as the reason why.
Mood changes. Feeling more easily overwhelmed. Brain fog. Trouble focusing. Waking up in the middle of the night and struggling to fall back asleep. These experiences can begin years before a woman's final menstrual period, yet women are often left trying to piece together their own solutions from products that were not necessarily created with this stage of life in mind.
Pemi was built to meet women earlier in that transition.
The brand is launching with three targeted oral dissolving supplements: Luna, a daily calm mood strip; Clara, a mental clarity and focus strip; and Sera, a restful sleep strip. Women can choose the product or products that best match what they are experiencing and build a routine around their individual needs.
At the center of Pemi's philosophy is a simple idea: consistency over quick fixes. Rather than treating supplements as something to reach for only on a difficult day, Pemi encourages women to build targeted support into their daily routine and give thoughtfully selected ingredients time to work.
That philosophy is especially important for Luna, Pemi's hero product for calm mood support. Luna is formulated with clinically studied Affron® saffron extract alongside L-Theanine and vitamin B6. Research on Affron® has shown improvements in mood-related measures with consistent daily use, with meaningful benefits observed after four weeks. Pemi designed Luna around that same idea: take it consistently, make it part of your everyday routine, and allow the benefits to build over time.
Pemi also rethought how women take their supplements.
Rather than adding another capsule to swallow, gummy to chew, or powder to mix, every Pemi formula comes as a thin oral dissolving strip that melts on the tongue in approximately 30 seconds. No water, shaker bottle, measuring scoop, or handful of pills required.
For women already balancing careers, families, relationships, travel, and changing bodies, that convenience matters. Pemi strips can slip into a purse, desk drawer, carry-on, or nightstand, making it easier to stay consistent wherever the day takes you. The format offers a simple, portable alternative to traditional pills and powders, turning supplementation into a small daily ritual that is easy to actually stick with.
Luna, Pemi's flagship calm mood strip, features Affron® saffron extract, L-Theanine, and vitamin B6. Clara combines citicoline, alpha-GPC, N-Acetyl-L-Tyrosine, and B vitamins to support mental clarity and focus. Sera combines melatonin, L-Theanine, lavender, and L-Tryptophan to support restful sleep and relaxation.
But Pemi's first three products are only the beginning.
The company is building Pemi as a broader wellness brand dedicated to women navigating perimenopause, with additional products planned to address more of the needs that emerge throughout this stage of life.
"We built Pemi because we were living through this transition ourselves and realized how difficult it was to find products that actually felt made for this stage of our lives," said the Pemi founding team. "We didn't want another giant pill, complicated powder routine, or product that tried to solve every symptom at once. We wanted targeted support that was incredibly easy to take, transparent about what was inside, and realistic about the fact that consistency matters."
That philosophy extends beyond the products themselves. Pemi combines supplementation with plain-language perimenopause education and a community designed to help women better understand a transition that can last for years.
Every Pemi membership includes access to a private community of women navigating the same stage of life, ingredient and product education, and a guided welcome journal designed to help women establish a routine and track how they feel over time. The brand also offers its 90-Day Promise, a money-back commitment for qualifying members who consistently use their selected Pemi product as directed and do not feel it is right for them.
As a women-founded and women-owned brand, Pemi was created from lived experience alongside research into the ingredients used in its formulas. The company positions supplementation as one tool within a woman's broader approach to navigating perimenopause, not as a replacement for medical care, and encourages women to work with their healthcare providers to determine what is appropriate for their individual needs.
Luna, Clara, and Sera are available now individually at pemiwellness.com, as well as together in the Pemi Sampler Bundle. Women can also take Pemi's online quiz to help identify which product may be the best place to start.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
About Pemi
Pemi is a women-founded and women-owned wellness brand built specifically for perimenopause. Pemi creates targeted oral dissolving supplements designed to make daily wellness simpler, more transparent, and easier to maintain during one of the most overlooked transitions in women's lives. Through thoughtfully selected ingredients, transparent formulas, an easy-to-use oral strip format, education, and community, Pemi is building a new approach to everyday wellness for women navigating perimenopause.
Press Inquiries
Pemi Spokesperson
contact [at] pemiwellness.com
https://pemiwellness.com/
