LONDON, Ohio, Aug. 22, 2025 /PRNewswire/ -- Fueled by a long-held dream and the guidance of Crimson Cup Coffee & Tea's 7 Steps to Success program, The Nook Coffee Bar has opened in downtown London, Ohio, serving specialty coffee drinks in an inviting, community-focused space.

Located at 25 S. Main St., the independently owned shop celebrated its grand opening July 22 with drink specials, strong community turnout and its signature iced beverage — the Nook Mocha.

Owners Shannon and Jenn Moore launched the shop to create a community gathering place focused on quality drinks and heartfelt service. Opening The Nook had been Jenn's longtime dream. Shannon, who continues to serve on active duty at Wright-Patterson Air Force Base, supported the vision wholeheartedly and played a vital role in bringing it to life.

"It's been my dream for 25 years while we've been serving in the Air Force and moving every two to three years," Jenn Moore said. "We're overwhelmed by the community support and have loved working with Crimson Cup to make this dream a reality."

Crimson Cup's 7 Steps Program Supports Independent Owners

To open their coffee shop while maintaining full ownership and creative control, the Moores turned to Crimson Cup Coffee & Tea, a nationally recognized coffee roaster based in Columbus. The company's 7 Steps to Success program has helped launch more than 300 independent coffee shops in 37 states.

Based on Seven Steps to Success: A Common-sense Guide to Succeed in Specialty Coffee by Crimson Cup founder Greg Ubert, the program guides entrepreneurs through site selection, business planning, barista training, shop layout, product sourcing and ongoing operations support.

"The wisdom Heather Syx and Steve Bayless have shared is totally priceless," Jenn Moore said. "Good people — and the best coffee!"

Syx, a 7 Steps customer growth manager, provided weekly startup coaching. Bayless, a 7 Steps project manager and trainer, led the on-site training week for baristas and managers.

"Our baristas loved Steve so much during our training that they made a countdown to see him again at the grand opening," Jenn Moore said.

Shannon Moore called the weekly calls with Syx the most valuable part of the process.

"You will not get it all right at first. It's a process," he said. "Give yourself grace, practice self-care and just do it! Best decision ever!"

A Local Favorite From Day One

The Nook offers a full menu of espresso drinks, teas and more — all made with Crimson Cup's award-winning coffee and served with the warm welcome that has quickly made the shop a community favorite.

"Our guests love everything!" Jenn Moore said. "The Nook Mocha is our best seller!"

The couple said they've been overwhelmed by the support from the London community in their first weeks of business.

One Google Local Guide described The Nook as "an amazing experience," writing, "Absolutely love stopping by. They go above and beyond, and their commitment to customer satisfaction is unmatched. Great place to unwind and relax. Highly recommend!"

The Nook is open seven days a week at  25 S. Main St. in London, Ohio.

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup Coffee & Tea is a leader in the specialty coffee industry, recognized for award-winning quality and commitment to sustainability. The company's accolades include multiple Good Food Awards, the 2025 Golden Bean World Series Championship and Roast magazine's 2016 Macro Roaster of the Year.

Through its Friend2Farmer® initiatives, Crimson Cup supports coffee-growing communities with sustainable, mutually beneficial partnerships. Its 7 Steps to Success program empowers entrepreneurs to open independent coffee shops by providing a detailed coffee shop business plan template, hands-on training, award-winning coffee and ongoing consulting.

Crimson Cup coffee is served in over 700 independent coffeehouses, grocers, universities, restaurants and food service locations across 37 states and Bangladesh. The company also operates its own Crimson Cup and CRIMSON coffeehouses in Ohio. To learn more, visit crimsoncup.com.

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SOURCE Crimson Cup Coffee & Tea