Leader in collagen shakes up wellness as first "Official Collagen Partner of the US Open"

CHICAGO, Aug. 13, 2025 /PRNewswire/ --  Vital Proteins®, America's #1 collagen brand¹, is stepping onto center court as the Presenting Sponsor of the 2025 US Open Mixed Doubles Championship – proudly becoming the first-ever "Official Collagen Partner of the US Open". This milestone collaboration represents a significant moment for both Vital Proteins and the collagen category, underscoring the brand's leadership and commitment to helping people look, move and feel their best with collagen peptides.

The partnership between Vital Proteins and the US Open is a powerful celebration of shaking up routine—both on and off the court. Earlier this year, the USTA announced the reimagining of the US Open Mixed Doubles Championship to put a greater spotlight on the storied competition, moving matches from the third week of the tournament when traditionally held to the first week, enabling top singles stars to compete together for the Grand Slam title.

As Vital Proteins serves the benefits of collagen peptides at the US Open, the brand is inviting wellness enthusiasts and tennis fans alike to shake up their routines. From its best-selling collagen peptides powders to the new Collagen & Protein Shake, Vital Proteins is making it easier than ever to incorporate collagen into everyday life. The Vital Proteins Collagen & Protein Shake offers a convenient and approachable way for first-time users to introduce collagen into their wellness practices while providing longtime fans a versatile, effortless option to get their daily intake – and expands the collagen category beyond the classic powder and bar formats.

"We're energized to bring something new to both tennis and wellness culture as the Official Collagen Partner of the US Open," said Brian Groves, President, Vital Proteins. "The new Mixed Doubles format is all about shaking things up, which is what we at Vital Proteins encourage people to do. Whether on the court or in your wellness routine, stepping outside the ordinary unlocks something vital, and that shared energy is what makes this partnership so dynamic."

US Open Fan Week On-Site Experiences
During Tuesday and Wednesday of US Open Fan Week, Vital Proteins will deliver a fully immersive brand experience – from on-site sampling to exclusive content opportunities, surprise-and-delight moments and more – all designed to inspire fans to shake up their wellness game. Highlights include:

• "Shake It Up" In-Stadium Action – Attendees won't want to take their eyes off the Jumbotron for a chance at an unexpected US Open shake-up. And for those looking to add a little "shake" to their match-day fun, Vital Proteins is bringing the energy with sponsored tournament dance breaks.
• Boardwalk Sampling – Fans leaving the USTA Billie Jean King National Tennis Center following the Mixed Doubles Championship matches on August 19 and August 20 will have an opportunity to score a complimentary sample of fan-favorite Vital Proteins Collagen Peptides on the boardwalk near the main entrance.
• VIP Suite Experiences – Suite events, hosted by wife-and-husband team of creators and podcast hosts, Allison Kuch and former NFL player, Isaac Rochell, will offer exclusive first sips of the new Vital Proteins Collagen & Protein Shake – alongside the chance to watch some of the biggest names in tennis compete in the US Open Mixed Doubles Championship, proudly presented by Vital Proteins.
• Live Podcast Tapings – Vital Proteins is teaming up with some of the most popular lifestyle podcast hosts – Allison Kuch, Josh Peck and Ben Soffer and Taylor Strecker – for can't-miss recordings of their hit shows. Conversations will take place in both the Vital Proteins suite and at the Fountain Plaza Stage on the stadium grounds – where all are welcome to drop in, watch and listen live. Refer to the US Open website for up-to-date event details.

Vital Proteins US Open partnership efforts will be supported with fully integrated omnichannel activities, including paid media, streaming, social media, email, e-commerce, influencer content and public relations support.

US Open Mixed Doubles Championship matches, presented by Vital Proteins, will take place from August 19 – August 20 at the USTA Billie Jean King National Tennis Center in Flushing, New York. Singles and doubles tournament play will run from August 24 – September 7.

Whether watching the US Open from home or cheering from the stands, follow @vitalproteins on Instagram, TikTok and Facebook to shake things up.

About Vital Proteins® 
Vital Proteins® provides premium collagen-based products and wellness supplements that enable people to look, feel and move their best.**^ As a champion for better and realistic wellness, Vital Proteins products help people to get more out of life. The brand has grown to be the leader in collagen by putting transparency and quality ingredients at the forefront of its business – and achieved B Corp™ certification in 2022. Today, Vital Proteins products can be found in mass retailers, grocery and chain drug stores as well as natural food markets in more than 25 countries. For more information, please visit www.vitalproteins.com. 

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

^Results may vary. Refer to product labels and vitalproteins.com for recommended serving sizes and more information.

Vital Proteins^® is a registered trademark.

¹ Circana Total US Multi-Outlet 52 Weeks Ending 6/15/2025; SPINS Total US - Natural Expanded Channel, Stackline-Amazon and Nielsen-Whole Foods latest 52 weeks ending 6/15/2025

 

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SOURCE Vital Proteins